the design story: the man behind the design of tanamera coffee

when most people think of masculine and monochromatic interior, they imagine a plain black or rather a brutalist grey color thrown in for good measure. this does not mean the space would look boring, take tanamera coffee ahmad dahlan for example.

this indonesian-based coffee shop/brand, tanamera coffee uses the finest arabica coffee beans from many renowned regions across the indonesian archipelago. aside from being popular for producing specialty grade of indonesian coffee with international standards, the name tanamera is also famous for its monochromatic-modern yet industrial interior design. tanamera coffee has successfully produced a strong design vocabulary that everyone is familiar with: dark interior with a pop of red.

we conversed with aldo felix, the man behind the interiors of tanamera coffee since the very beginning, till the big chain it has become now.

what is the actual design concept of tanamera coffee?

“throwback to the first tanamera coffee project in thamrin, the owner wanted a 100% industrial design that applies a lot of steel. then we…