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The Art of Delivering Meaning with Fonts
did you notice that fonts and typography are essential in our daily cyber lives? do you feel something when reading the title of an article, a content, a blog post, or a written story on social media? can you sense the emotion implied in it?
the moment you “felt” something from what you read, that is when fonts’ and typography’s main function greets you. whether it is to present information formally, or a casual way as if texting to someone else, or merely writing a caption/story on
social media. each font has its vibes and meaning: classic, minimal, strong, casual, luxury, playful, to dark and gothic ones. this is why having to understand each of their function is essential. to prevent you from delivering the wrong message and meaning. whilst in the audience’s point of view, it helps them to comprehend the story you are trying to give.
on top of that, we need fonts and typography as our medium of conversation in the digital world. how can we not? how do we exchange informations without it?
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