studio8 infused a poetic interpretation of east and west on pinzhen galleries flagship store

pinzhen galleries has created a new interpretation to its newly renovated flag store, which has been long providing jewelry and luxury goods distribution in a wide range of businesses, including pawning, retail, appraisal, maintenance, for at least 25 years.

having the original brand image resembled a pure chinese style, and was well-received by most of its consumers throughout the year has been the biggest challenge when it comes to adding an upgrade to the store’s design.

first is to encounter the need to form a more sustainable product circulation lifestyle; second is to transfer the inheritance of their traditional elements coming from the brand’s past and incorporated them with a contemporary and freshly-looking international image for further expansion.

in regards to this, studio8, who had been charged for the store’s renovation, also believes that boundaries between culture have become more blurred in the contemporary era.

have we all forgotten? perhaps not in our mind. but physically? it could be.