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shiseido future solution lx store reintrepets timeless beauty and sustainability: project by i in

The Design Story
4 min readJul 28, 2020

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japanese beauty brand, shisheido, has unveiled its first flagship store for future solution lx in shanghai, china. the new brand released under the theme of “turning mystery of nature into beauty” developed as the finest best-selling anti-aging products in shiseido.

since its founding in 1872, shiseido has pursued unprecedented new value across society. one of these attempts are to promote a clean environment, highlighting strong emphasis on sustainability and enriches every culture by innovating beauty products to the extent of design that allows them to transform into the purest beauty of all.

designing beauty that speaks of innovation and sustainability

by design, the store has created a stronger identity for the brand’s presence. expressed through the application of soft light and dynamism created by smooth shapes that enhance its pure form, also deliver the power of the material derived from japan — which the architect’s showcases in a delicate, charming interior and pieces for visitors to be able to embrace the…

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The Design Story
The Design Story

Written by The Design Story

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