say no mo promotes a genderless beauty salon. project by balbek bureau

interior by shafa diandra

say no mo is a conceptually new format of a beauty salon. the salon’s ‘heart’ is a bar used for both beauty services and traditional cocktail receptions.

prior to designing, the main task that balbek bureau faced from the beginning was to break away from a traditional perception of a conventional beauty salon and its gender distinction. so it seems that the notion of genderless product design and brand has risen from beauty salons.

“the owner of the establishment is canadian. in her years of working in the beauty industry, she has learned how to make a client happy. this understanding became the basis of the interior solutions delivered by balbek bureau. to get on the same mental wave with the client is perhaps the most important aspect while working on a project.” explained balbek team to the design story.

“that is why the proposed concept took off instantaneously: first, in the hearts and minds, and half a kyiv later — materializing on 36 shots rustavely street in kyiv.”

say no mo is a 200-sqm, two-level premises in an old building in kyiv. the name — say no mo — is in tune with the balbek bureau’s approach to this project. ‘say no mo’ to the traditional point of view on designing beauty salons…