project of the month: dark charcoal for a seamless luxury âme jewelry store

news by the design story

israeli architectural studio baranowitz + kronenberg has added a new addition to the famous arty — one of the most prime shopping districts in new york city, soho, through the application of charcoal-colored street walls for the luxury lab-grown-diamond, âme jewelry store.

occupying a small site, surrounded by manhattan’s busiest district, the store has captured a sense of darkness, through the charcoal-tone interior, and a touch of glamorous upon its materiality, scent, and sound.

while at the same time promoting âme seamlessly high-octane glamour which has been long used by world-renowned celebrities and trendsetter; gigi hadid, anne hathaway, gal gadot, and zendaya, to name a few.

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the monochromatic dark gray walls are made from stainless steel panels that are contrasting the stainless steel display unit — offering a luxury experience from when visitors entering the store to when opting which jewelry they…