peek into coca cola x morphe the unity collaboration

on tuesday, may 11th, 2021, morphe unveil their latest beauty series inspired by coca cola’s iconic 1971 retro ad. this isn’t the first time the two brands popped up with such unique collaboration, as last year’s black and red bold, nuanced makeup pallette from their thirst for life series successfully make a hit.

the inspiration behind the unity collection came from about 50 years ago, when advertising executive bill backer and jingle producer billy davis worked for mccann erikson, singer/songwriter roger cook was stranded at an airport in ireland on their way to london. the two have encountered grumpy travelers sharing fate and misery, while the others have a jovial time having a coke.

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this resulted in a jingle, “i’d like to buy the world a coke,” which became popularly recorded in both the…