pairing old and new, a look inside birkenstock 1774 showroom

news by shafa diandra

when it comes to birkenstock, a long, rich history, tradition, and heritage makes an endless upbringing, one could never compare.

from where the founder, johann adam birkenstock, listed as “subject and cobbler” in the church archives of langen-bergheim, germany back in 1774, to the moment they grew and successfully competed as footbed and insoles manufacturer during the industrial revolution in europe. the brand has continually developed and spread its wings globally, including the us market by the 1960s. pioneering sustainable attribution by using environmentally-friendly adhesive through all of its production reduces energy consumption by over 90% since the late 1980s.

this may be one of the main reason why birkenstock had successfully thrived in the growing nature and culture of the unprecedented dynamic era, despite the capability of maintaining their strong presence as both classic shoewear equipped with an orthopedic insole that is good for health and our body, but also the ability to pairing the old and new — giving a constant picture (and proof) to the market that some classics can actually last and never go old. that being trendy does not always refer to a particular period of time.