mix and match with wechat on burberry store shenzhen

news by shafa diandra

there is never a limitation on how design could grow into a more vast spectrum that can interact and connect across boundaries.

in shenzhen’s burberry flagship store, the chief creative officer, riccardo tisci, has turned the brand into something more into-the-future, tech-savvy, and millenials-oriented: by marrying the store into a digital and physical realm, a balance between nature and technology, and the energy between the two opponents. featuring a visual look for the themed rooms to juxtapose the city’s growing technology by collaborating with one of the largest china’s digital platforms, tencent, a famous video game publisher in the world who also manages chinese giant digital social media platform wechat.

here, visitors can now be visually entertained in the virtual fitting room by mixing and matching themselves through the app.

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