inside the dramatic a cold wall* harrods knightsbridge store: project by formroom

news by shafa diandra

playful and instagramable design has always been on their brand’s name. after the cloud-like ceiling on a pastel-colored instagram-friendly ice cream store in covent garden, london, and the vibrant-poetic spanish garden-inspired pop-up store, formroom has revealed its newly completed permanent space brushed in a minimalist and industrial accent.

a little bit far from the typical playful designs, they usually created. this store delivers a “clean and dramatic” shopping experience. tasting a bit of leap to a monochromatic future, which was part of their primary purpose.

situated in knightsbridge, london, the studio has invited a cold wall, and tomorrow london to co-design produce and install their latest permanent installation for one of the world’s leading luxury and innovative menswear department, harrods. the interior design project also marks form rooms continuing relationship with acm and tomorrow london, with previous works including pop-ups and fashion presentations.

meanwhile, a cold wall (acw) is a premium contemporary fashion brand by superstar designer samuel ross. samuel spent years as protegee to louis vuitton and off-white director, virgil abloh, before launching his critically acclaimed solo…