hugo the boon of fruitleather rotterdam on choosing to become sustainable #storyofdesign

plastic has always been seen as the largest waste pollution that threatens the earth. not only plastic, but every material that is considered “not sustainable” is actually a threat to future well beings.

however, hugo de boon, founder of fruitleather rotterdam, sees it on the contrary. for de boon, plastic is a very sustainable and durable material as it stays over a long time and it is lightweight. the thought has come followed by his family background and his analysis of material life cycles. as when one comes to the notion of ‘sustainable material’, later on, one can also question durability. and when one talks about the notion of ‘non-sustainable material’, perhaps it is the system and collective effort that we need to think about and build?

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going circular economy with plastic waste: sebastian sajoux of arqlite #storyofdesign

“plastic is a durable material. there’s a lot of plastic we can recycle. the only problem with plastic is the way that we throw them away. we are the…