gillette “for all” sustainable packaging promotes the future of gender neutral grooming essentials

news by shafa diandra

will, the future of male grooming product, becomes gender-neutral?

while male personal care brands and gender-neutral makeup products continue to grow inclusivity, there’s a massive probability that the rise of gen z (and the afterward) will no longer focus on traditionally-approached brands with products labeled “for men” or “for woman, but instead, they prefer more on an ingredient first, a gender-neutral approach.

up until today, traditional skincare and grooming products still monopolized drugstores and supermarkets. take nivea for men, garnier man, and l’oreal men expert for example, or in some corner where you will find “for him” or “men’s” corner. according to alliance personal research data, the male personal care segment in the west is predicted to expand by an average of up to 5% annually until 2022. with mask, sales increased by 111 percent, with three-quarters of south korean men purchase their weekly grooming treatment.

perhaps, just soon enough, you will not see any gender division anymore since brands are now chasing after the wave.