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facebook seeks more clarity through latest rebranding
if half a year ago, facebook has traded in the blue background and seek for a more “modern” and “clean” design aimed to put more privacy at the forefront of users’ social interactions, on early november 2019, the company launched a new branding for its subsidiary companies including instagram and whatsapp.
this comprises an all-capital typeface that changes colour depending on the service offered.
what triggers the decision?
are you or are you not frequent users of facebook, must have noticed these changes inside the platform.
whether or not as response to latest controversy around the company, to embrace “clarity” sounds more logical as the blue bar at the top of the site has been swapped, and the square logo replaced with a circle.
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to create visual distinction between company and social app apparently is also…
