evian reinvents the world where there is no need for brand-labeling anymore

did you know? when a plastic bottle ends up in the landfill or recycling plants, the brand’s label doesn’t usually get recycled.

this is why brands should consider label-free drinking water.

one of the brands which have eliminated the label is mineral water brand evian.

according to the latest release, their bottle will be all recycled as an attempt to become a circular brand by 2025.

“the benefit of being label-free is that our new bottle is a circular packaging solution, meaning there is no waste and all plastic is kept in the economy,” explained shweta harit, global brand vice president at evian.

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