Cute McMuffin, Eggs, and Pastel Colored, McDonald’s Latest Campaign Will Leave you Awe!

news by the design story

in 2019, advertising agency tbwa has created a cute and satisfying animation to celebrate the egg mcmuffin being available all day in every mcdonald’s restaurants in france.

when displaying pictures of a particular menu is necessary to increase customer’s appetite and awareness, why shifting to 3d animations?

the colorful looping animations consists of fifteen color showing elements of egg mcmuffin moving through a cartoonish production line, aimed as an alternative way to standard food advertising that would attract millenials.

so the idea was to show food without actually showing the product. tbwa digital creative lead, nicolas barres believes that it is a new kind of language and ad communication that has not much being tapped.

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“we deconstructed the product and used its separated ingredients — bun, bacon, egg, and cheese — to create 15 abstract allegoric 3d…