calvin klein goes sustainable?

news by the design story

on april 22nd, 2020, the iconic and (quite a lux) american brand calvin klein has reaffirmed its sustainability goals, as they joined sustainable apparel coalition members. one of the pledges includes providing cruelty-free apparel and emphasizing more to a healthier environment in many ways as possible.

despite its long history, which is famous for underwear revolution, they have outlawed the use of exotic animal leather. just a decade after the people for ethical treatment of animals (peta’s) parent company ban animal cruelty for luxury products. they also promised to eliminate hazardous chemicals by 2020.

now, have you heard about calvin klein’s rustic perfume packaging?

and what we meant by rustic truly is something that looks raw and earthy! wooden package — plus a bit of touch from recycled materials. you will definitely be proud of wearing one!

one amongst the latest progress unveils the wooden packaging on ck perfume for men. designed by egyptian designer, hussein fadda, the package incorporates pepperwood, blacklines with soft red touches. overlooking a pure rustic design — charming and inviting; casting endless shadows and natural aesthetics into the brand. now let’s take a peek at it!