a look to cole & son andalusian pop-up store at paris déco off 2020

among the luxury fabric brand show, paris déco off 2020, which was held on 16th to 20th january, nestled the luxury wallpaper brand cole & son debuted its new brand: ‘seville’ collection through the flowery andalusian-inspired showroom.

the pop-up store is a collaboration project between the brand and the london-based creative design agency, formroom.

the vibrant-and inviting garden-inspired pop-up store took inspiration from architecture, music, flower, and culture from a poetic garden, somewhere in southern spain. as if taking every visitors to another place out of paris, for the typical sun-drenched spanish terrace.

while speaking to the design criteria, which was aim “to bring the outdoor in”, the overall design take cues from the botanical, architectural and ceramic-inspired prints, where formroom unveiled the three sets, ‘the garden party,’ ‘the kitchen garden’, and ‘courtyard’ in the galerie rauchfeld showroom.